January, 2009

modes of communication in social media

Today I caught an NPR interview from a few days ago with Clay Shirky, author of "Here Comes Everybody." I was installing a new Drupal site, and so listening with divided attention. Nothing in the interview jumped out at me until the last minute when Shirky mentioned social media has a tendency to favor phatic communication, a mode of communication with the goal of opening social channels between people.

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